How often do you talk to customers, or do qualitative + VOC research?

This is a fantastic question! In my experience, for competitive research/marketing, it is critical to spend time with your customers and frontline sales teams. In my prev...

All the time! It is so critical for PMM teams to talk to customers to understand their pain points, their jobs to be done, their delighters, motivations, etc. It's also i...

Customer listening is a critical investment in any product marketing program. For us, we've taken a number of different approaches to customer listening in my time here. ...

I think every PMM benefits from talking to customers. In some cases, it helps polish what you already know. In others—like in my case—you’re marketing to an audience you ...

I hate to say it, but my answer is...it depends. I typically like using "prescheduled" customer interactions like CAB meetings as a forum to get feedback, but there are t...

All the time, through a mix of continuous and specific pointed research. Our Research teams owns some always-on research work such as our NPS survey or Brand Tracking sur...

Ideally, I think this should be systematic and conducted on a weekly basis in order to keep research fresh. Something Shopify does amazingly well is setting up time with...

Staying in touch with customers/propsects directly is not an option for product marketers, IMO. There are passive ways to do it by being a listener - listen to sales/CS c...

The language of love at Udemy is Data. As such, we're always looking for more, and consumer insights are a constant. Research is conducted on an ongoing basis by our incr...

Multiple times per month. It varies though, depending on bandwidth as a one-person CI team. The most important thing is that, as a whole, ClickUp's Product Marketing te...

At the core of my approach as a product marketer is the belief in staying connected with customers through ongoing research and conversations. I consider it essential to ...

Pretty regularly. I talk with customers at least once a week! To do this I have automated campaigns that share my availability with customers to set up time with me (via ...

Frequency: Marketers (not just PMMs) should aim to be their company's experts on their target customers. That means you should talk to customers as frequently as you need...

I must admit, customer conversations are a regular part of my work. I don’t see them as something you do once in a while, but it is more like an ongoing loop of feedback,...

It’s often said that communicating with customers is crucial, and while this is true, engaging with ex-customers and prospects can be just as important too - if not more ...