Cohere Health Director of Product Marketing • 2y
"How did you solve this problem before our product?" 40-60% of deals end in no decision, according to a Harvard Business Review article (and my own lived experience). It's easier to conceptualize how to beat competitors. You can review their positioning, estimate or uncover their pricing, and evaluate their features relative to your product. Battlecards make it easy to format the findings. But it doesn't help for roughly half of the lost deals. Understanding how to compete with internal processe ...Read More
296
Views