What are some of your favorite interview questions to ask customers when doing market research on segmentation?
I'm responsible for the healthcare vertical in North America, and there are different kinds of healthcare staffing that have differing needs, requirements, and sometimes use cases.
2 Answers
Here are some questions you can ask:Describe your role in the software purchasing process: are you a budget holder? Decision Maker? Committee Member? Key Influencer?Think...
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Cohere Health Director of Product Marketing • 2y
"How did you solve this problem before our product?" 40-60% of deals end in no decision, according to a Harvard Business Review article (and my own lived experience). It'...
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