Unusual Ventures General Partner • 8y
Definitely echo the fact that Product marketing KPIs need to keep evolving with the focus that the organization currently has. When I was at Amplitude, we came up with some strong *impact* metrics that the PMM function owns. Each metric is shared with a different team in the org: Product Launches: # of deals closed where we had atleast 1 newly launched product add ons/packages purchased by customers. Our stretch goal for Q1 this year is 50% of all deals. Sidenote: this is a shared metric with ...Read More
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