Knowing that marketing is always trying to quantify their metrics, how are you in Product Marketing quantifying the ROI of your work?
Influencing the Product RoadmapBuilding a Product Marketing TeamEstablishing Product MarketingSales Metrics
11 Answers
I know that this is sometimes an incredible challenge. I think the challenge specifically is around balance. A balance between: What are metrics indicative of your busin...
3339 Views
Verifiable Chief Growth Officer • 6y
Recently PMM has been very involved with top-of-funnel marketing and campaigns, so a lot of the typical metrics you might suspect in a campaign are ways we measure succes...
2656 Views
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Klue Senior Director of Product Marketing • 4y
Sales win rate, more specifically competitive win rateMake sure that you're reps are populating a "primary competitor" field in your CRM so you can track this effectivel...
4245 Views
Anthropic Product Marketing • 4y
While there is no "one size fits all" metric that works for product marketing, my recommendation is to try to align your goals with either sales, demand gen, or product d...
1068 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 4y
The question comes up a lot in product marketing. It is particularly challenging when you are in a product marketing role or on projects that lean heavy into influence or...
696 Views
Unusual Ventures General Partner • 8y
Definitely echo the fact that Product marketing KPIs need to keep evolving with the focus that the organization currently has. When I was at Amplitude, we came up with ...
7595 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
Hopefully I don't make this answer overly complex. I think the more important question here is what are you actively working on? Because product marketing can cover suc...
1438 Views
Highspot Senior Product Marketing Manager • 7y
Full disclosure - I work for Highspot - but we do use our own platforrm and one of the benefits of it is that we can see usage and buyer enagement analytics for all of th...
899 Views
Nextdoor fmr Head of Growth and Product Marketing • 6y
That's a great question. It depends a lot on the product of course. There are some products that lend itself to a soft launch before we put any marketing effort behind it...
2153 Views
Teikametrics Vice President Marketing • 7y
Agreed with the other answers about aligning impact with focus areas for the business as a whole. Though I also like to have some consistent metrics to be able to see som...
1170 Views
Chameleon Co-founder & CEO • 7y
Curious to know if there are any metrics that the Product Marketing function is accountable for any metrics?I know there is such a wide variety of jobs that Product Marke...
839 Views
Related Questions
How do you measure product marketing contributions to sales success?How do we measure usage of sales enablement material? even with all of AI this is a black box and often does not help with showcasing the hard work that product marketing does. What are the three most important metrics to measure the impact of a product marketing team?How do you measure success of each product marketing team member?How can I quantify product marketing work done for sales teams?What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?