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Knowing that marketing is always trying to quantify their metrics, how are you in Product Marketing quantifying the ROI of your work?
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What has worked for you when trying to scale product training to a large field of sales reps at mass?
In hiring additional Product Marketing Managers, is it more important that they have Product Marketing experience, or that they're a well-rounded marketer/communicator?
What is your advice for someone who is a product marketing consultant for a startup, who works 90% remotely?
What's a good strategy to always be talking to customers? It seems so hard to get account teams attention, then get a customers interest, then actually get a call scheduled to for persona, messaging, content, or user research.
What research goes into informing Product what they should be delivering and what is the tangible output of that research?