Qualtrics Global Head of Product Marketing, Digital Employee Experience • 3y
If I had to pick just one then it is (customer) empathy. PMM becomes strategic and business-critical when we harness this soft skill to generate breakthrough insights (hard skill) that helps the company not chase the taillights of competition but leapfrog them. For example, winning strategic narratives (in B2B SaaS especially) first attack the old game—your audience’s orthodox, status quo approach to winning—by credibly showing how it’s now unwinnable. Then they name the new game that winners ar ...Read More
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