What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?
AssemblyAI CMO • 6y
Everyone’s definition of soft and hard skills differs, but here are the nine skills that I think are the most important for a product marketer to have. I've used these sk...
8188 Views
Amperity SVP, Head of Marketing • 6y
The number one skill is influencing without authority. More specifically, influencing authority in a matrixed organization. By design, product marketing sits at the inter...
4635 Views
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OpenAI VP of Marketing, ChatGPT • 6y
Hard skills may vary by company, but I think there are two that are critical: Insights. Know the difference between an anecdote and an insight. This is especially critic...
2864 Views
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
Strong PMMs are good writers, know their product inside and out, experts of the competitive landscape, messaging geniuses and storytellers, BFFs with the sales team, GTM ...
2087 Views
Nextdoor Ex-Head of Product Marketing • 5y
Top 3 Soft skills Be collaborative: Be open to new ideas, raise your hand to help, lean in to new areas, and have fun while doing it. Build strong relationships: Inve...
1994 Views
Instacart Vice President, Consumer Marketing • 5y
PMMs are (and need to be) masters at many things but if I had to pick the most important: (Soft) Cross-functional Collaboration: PMM is a highly cross-functional role....
1355 Views
Highspot Vice President Product Marketing • 4y
Messaging and storytelling: this continues to be the hallmark of a great PMM. In particular, really leaning in on differentiation and value to the customer (not speeds a...
1165 Views
SAP Director of Product Marketing • 4y
This is an interesting question. In my experience, the most important soft skills needed for PMMs are influence management, and public speaking skills. Influence mana...
2943 Views
Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 4y
I talked about soft skills in another question, so let's laser focus on the hard skills needed to succeed in PMM here. Here are 3 hard skills you can focus on right now: ...
1305 Views
Prove Head of Product • 4y
One of the main skills I see to success in PMM im Empathy. Empathy in the sense of being able to to put yourself in other people's shoes. You are the customer and market ...
671 Views
Chewy Senior Director, Head of Global Marketing • 4y
Successful product marketers are both right and left brained. Thus, in addition to the hard skills, they must possess soft skills to rally teams behind their ideas. There...
624 Views
Qualtrics Global Head of Product Marketing, Digital Employee Experience • 3y
If I had to pick just one then it is (customer) empathy. PMM becomes strategic and business-critical when we harness this soft skill to generate breakthrough insights (ha...
474 Views
Credit Karma Senior Director of Product Marketing | Formerly Adobe, GoDaddy, VSCO, 3x startups • 4y
Required Hard (Functional) Skills: Analytical — both quantitative and qualitative. From financial modeling to behavioral analysis to awareness campaign tracking to focus...
1199 Views
Credit Karma Senior Director of Product Marketing | Formerly Adobe, GoDaddy, VSCO, 3x startups • 2y
Required Hard (Functional) Skills:Analytical — both quantitative and qualitative. From financial modeling to behavioral analysis to awareness campaign tracking to focus g...
310 Views
Related Questions
What soft skills are must-haves for product marketers in your experience apart from diplomacy, curiosity, and empathy?What are 3 most important hard skills that a product marketing needs? Hard skills for example: coding, data analytics, communication, etcWhat skills are universally key to being a great product marketer?What are the most important soft skills to have as a product marketing professional? What did you wish you knew at the very beginning of your product marketing career as a Product Marketing Manager?Since product marketing is different at every company, what are some skills (hard and/or soft) that every PMM should have to ensure they’re as versatile as possible?