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11 Answers

Jason Perocho
Braze Vice President, Product Marketing • March 11
The number one skill is influencing without authority. More specifically, influencing authority in a matrixed organization. By design, product marketing sits at the intersection of a multitude of functions, each with their individual KPIs. Your job is to balance the needs of your various stakehol......Read More
3636 Views

Brandon McGraw
DoorDash Senior Director, Head of Product Marketing • April 1
Hard skills may vary by company, but I think there are two that are critical: * Insights. Know the difference between an anecdote and an insight. This is especially critical when you work on a service at scale. Your best (and sometimes most challenging) users tend to be the loudest, so ma......Read More
1973 Views

Jasmine Anderson Taylor
Instacart Senior Director, Product Marketing • June 2
PMMs are (and need to be) masters at many things but if I had to pick the most important: 1. (Soft) Cross-functional Collaboration: PMM is a highly cross-functional role. On any given project, you’ll work with Product, Design, Engineering, Research, Marketing Channel Experts, Operation......Read More
715 Views

Ryane Bohm
Clari Product Marketing • April 15
I talked about soft skills in another question, so let's laser focus on the hard skills needed to succeed in PMM here. Here are 3 hard skills you can focus on right now: 1. Data-Driven Decision Making: I actually teach a dedicated course on this topic at Loyola Chicago because I believe in i......Read More
477 Views

Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
Successful product marketers are both right and left brained. Thus, in addition to the hard skills, they must possess soft skills to rally teams behind their ideas. There are five fundamental soft skills that product marketers must demonstrate: * Passion * Adaptability * Cross-functional lea......Read More
343 Views

Leandro Margulis
Prove Head of Product • September 8
One of the main skills I see to success in PMM im Empathy. Empathy in the sense of being able to to put yourself in other people's shoes. You are the customer and market advocate internallt and the product advocate externally, so understanding those different perspectives can help a LOT in any PM......Read More
399 Views

Danny Sack
SAP Director of Product Marketing • June 16
This is an interesting question. In my experience, the most important soft skills needed for PMMs are influence management, and public speaking skills. Influence management would be getting people from outside of your department or team to work on your project. Good influence management is n......Read More
586 Views

Christy Roach
Airtable Senior Director, Portfolio & Engagement Product Marketing • October 9
Everyone’s definition of soft and hard skills differs, but here are the nine skills that I think are the most important for a product marketer to have. I've used these skills as a compass to help me grow in my own career and have turned them into a success guide for my team at Envoy to use: Soft......Read More
5064 Views

Brianne Shally
Nextdoor Head of Product Marketing • January 14
Top 3 Soft skills * Be collaborative: Be open to new ideas, raise your hand to help, lean in to new areas, and have fun while doing it. * Build strong relationships: Invest in your cross functional partners, get to know them personally and professionally, know what is most important to......Read More
1244 Views

Hila Segal
Observe.AI VP Product & Customer Marketing • January 28
Strong PMMs are good writers, know their product inside and out, experts of the competitive landscape, messaging geniuses and storytellers, BFFs with the sales team, GTM architects and excellent project managers. I like to think about a good PMM as a: * A psychologist who can develop a deep und......Read More
1413 Views

Liz Tassey (she/her)
Blueocean.ai VP of Marketing • July 9
1. Messaging and storytelling: this continues to be the hallmark of a great PMM. In particular, really leaning in on differentiation and value to the customer (not speeds and feeds) while also simplifying concepts down in a memorable way that makes it easy for sales to land, marketin......Read More
569 Views
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What are some skills a Consumer PMM needs to move up the ladder to a Director level role? What are the criteria of evaluation?When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa? Why do product marketing jobs have high turnover?How do you typically go about finding new PMMs for your team? Is it mostly recruitment based or do you search within your network? What are some tips you have for answering the infamous PMM interview question: "Tell me about a successful product launch you led."What courses or other education should one pursue when changing from Growth Marketing in the tech industry to Product Marketing for either a tech or non-tech B2C company?