Scott Hornstein
Partner, B2P Partners
Content
B2P Partners Partner • July 4
Empathy is a critical skill, and it is in short supply. Your customers only care about what matters to them. Engage them in structured conversations. Listen carefully. Then reread your messaging to see if it resonates. Look to see if your message is in channels they trust. Data will tell you alot, but actual people will tell you what matters.
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Partner at B2P Partners
Knows About Product Marketing Career Path, Product Marketing Soft and Hard Skills