What skills are universally key to being a great product marketer?
AssemblyAI CMO • 6y
I answered this in this answer around soft and hard skills but if I were to pick my top, universally important skills for a PMM they would be: Messaging and positioning C...
2771 Views
Influencing: You need the ability to inspire and drive cross-functional teams, often without any of the "authority". Cross matrixed orgs FTW, baby. Storytelling: You can ...
2537 Views
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1Password Director, Product Marketing • 4y
You'll often see something like go-to-market strategy/planning/execution mentioned as the most important skill for product marketers. While this isn't untrue, there is a ...
2755 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
I'll touch on a few of the slightly less obvious ones:Curiosity: I think curiosity is one of the most important traits you can have in product marketing. The role is ofte...
1610 Views
Guidewire Software Senior Product Marketing Manager • 8y
In my opinion, I think the most important skill needed to be a great product marketer is sales (specifically pitching). You have to be able to get in front of a customer ...
1562 Views
B2P Partners Partner • 6y
Empathy is a critical skill, and it is in short supply. Your customers only care about what matters to them. Engage them in structured conversations. Listen carefully. Th...
693 Views
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
I'll take a more nuts & bolts approach to this question. The two skills I see as mandatory are writing ability and presentation ability. With the ability to write and...
755 Views
KPI Sense Chief Executive Officer • 6y
I completely agree with 3/4 of James' list (project management is a nice-to-have, not a need-to-have, IMO). But I'll go ahead and get even less obvious: 1. Introversion....
693 Views
Related Questions
Is there a typical list of required skills for a product marketer? I feel like «product marketing» is such a wide term, it's very tough to have a proper definition, hence clear expectations for this role across different companies (size, industry...)What are the 3 skills you use most often in your role as a product marketer?A bit of intuition based on experience - vs “hard”, trainable skill - is part of ANY job really. But do you think product marketers need to rely on it a bit (or much) more than other roles in a software company?What separates a "good" product marketer from an "elite" one?If I have a lot of product experience and marketing experience, but not the two together, what is unique about product marketing that is important to know when trying to transition to product marketing?What's the best piece of career advice you've received?