Shanna Oskin

Agreed that surveys suck - you're usually not getting near enough responses to constitute a representative sample. Worse, they're often used as a crutch to prop up assumptions. But they're a necessary evil sometimes so to add to your list, here are a few principles I use:  Make sure you're prepared to act on the data. For each question, ask yourself, what will we do if the answer is A? What if the answer is B? If you don't know, or they aren't different actions, maybe you don't need to ask the q ...Read More