When sending a survey to customers, how do you ensure you aren't sending too many questions, but also covering all the things your product managers need?

Understand that surveys suck! Rarely do I hear customers say how much they love taking surveys. However, they are a necessary requirement to understanding pervasive cha...

Agreed that surveys suck - you're usually not getting near enough responses to constitute a representative sample. Worse, they're often used as a crutch to prop up assump...

Great points from Scott. One perspective I'll add: "Too many" implies the customer isn't motivated to answer the questions presented. Too many questions might be 1 quest...