Auryc Head of Marketing • 4y
Customers MUST be a part of any product launch. While you never want to treat them as "guinea pigs" for any new feature, they are your best resource to test the market fit before you even dream of actually pushing any update to product and promoting it. Including your customers in the launch is vital. Keep the lines of communication open during any product launch. Any product launch has a growth component in it - be it for new logos, new revenue lines, or even expansion of current contracts. Yo ...Read More
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