What role should a product launch have with your existing customers?

First of all, sometimes product launches are about existing customers. Maybe you're launching something meant to dramatically improve their experience, or help them expan...

Existing customers are the best source for new product adoption and should be the primary target audience. With new customers, you need them to buy into your company, and...

In short, yes the product launch should play a role with your existing customers. As Mike wisely pointed it, the nature of the role should be determined by the objectives...

You should never be launching a product just for the sake of launching it. Clearly define the objectives of the launch and commit to a primary and secondary. The role you...

Existing customers should be your product champions. You should be getting them involved in betas, cusotmer advisory panels and the like. They can help shape product dir...

Existing customers should be primary audience in any new product launch plan 1. They are familiar with your company, your products. They have literally invested time and...

Depends. If you have a risk averse target market and you need reference customers as proof, customers are very import. Identify potential candidates for your new product ...

Customers MUST be a part of any product launch. While you never want to treat them as "guinea pigs" for any new feature, they are your best resource to test the market f...

I believe that this question has a two-fold answer. The first being that existing customers should play a large role in product launches. Since they have already bought i...