Shobhana Viswanathan

I view Product Marketing as the GM of the Product, and the role goes beyond product launch. Three areas I see Product Marketing can drive and add value in are Content, Sales enablement and Market Research/Analyst Relations. Content: PMM can work with PM to take use cases and create persona based content and tell the story effectively Sales Enablement PMM can work with deep technical content and translate them into sales plays that are actionable by the sales teams Market and Analyst Research PMM can feed PM with intelligence on what they are seeing and hearing from analysts. Data driven insights can help shape future product direction. Win/loss analysis can help with product roadmap decisions In addition customer feedback from customer briefings can inform PM of competitive features and customer requests to include in the roadmap.