Shobhana Viswanathan

I view Product Marketing as the GM of the Product, and the role goes beyond product launch. Three areas I see Product Marketing can drive and add value in are Content, Sales enablement and  Market Research/Analyst Relations.  Content: PMM can work with PM to take use cases and create persona based content and tell the story effectively Sales Enablement PMM can work with deep technical content and translate them into sales plays that are actionable by the sales teams Market and Analyst Research P ...Read More

The rise of AI is leading to evolving buyer behavior and new channels. There is a shift in the expectations of PMM vs Growth marketers. PMMs are expected to be fluent in experimentation and funnel optimization especially as PLG motions proliferate. As AI workflows become widespread, there will be a further blurring of lines between the functions from “doing” the work to designing prompts. Messaging will become a product - all marketers need to be adept at storytelling. Full funnel ownership will ...Read More