Shobhana Viswanathan
Global Head of Product Marketing and Strategy, Automation Anywhere
Content
Shobhana Viswanathan
Automation Anywhere Global Head of Product Marketing and Strategy • December 30
I view Product Marketing as the GM of the Product, and the role goes beyond product launch. Three areas I see Product Marketing can drive and add value in are Content, Sales enablement and Market Research/Analyst Relations. Content: PMM can work with PM to take use cases and create persona ba......Read More
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Credentials & Highlights
Global Head of Product Marketing and Strategy at Automation Anywhere
Lives In Cupertino, California
Knows About Influencing the Product Roadmap