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All related (49)
Aaron Brennan
Product Marketing at Dropbox April 7
This is my number one problem that I run into with Product Teams when entering new companies or teams. Product Marketing is part of the Product Team, I had a great Product Manager that used to tell me
Clara Lee
VP, Product & Operations (WooCommerce) at Automattic October 7
Two approaches here, that may be used at the same time:  Direct communication. If you have a strong framework for how you've seen PMM function strategically in other organizations, don't be afraid to
Swaroop Sham
Group Product Marketing Manager - (CIAM / API Products) at Wiz April 30
Yes, launches are a big element of the PM-PMM equation, but this relationship is much more than helping us launch things. Done right, Product Managers and Product Marketers form a strategic team for t
Savita Kini
Director of Product Management, Speech and Video AI at Cisco January 17
Great list above. I also look at actual customer "bugs" as well sometimes to be on top of what possibly might create a "space" for competition to come in.  Other emerging areas for good product market
Roopal Shah
Head (VP) of Global Enablement at Benchling January 6
The way I see it - you can build the greatest product in the world but if it (1) people don't understand the value (2) people don't know it exists or (3) people can't sell it, your product will fail.
As the founder of Product School, I know that Product Marketing is difficult to define because it varies from company to company, and it can even vary between different products. However, it should be
Dave Daniels
Founder at BrainKraft March 30
One more subtle, but important thing. You should work to *demonstrate* the value of product marketing. It will be far less frustrating then trying to get product management to *understand* the value o
Shobhana Viswanathan
Global Head of Product Marketing and Strategy at Automation Anywhere December 31
I view Product Marketing as the GM of the Product, and the role goes beyond product launch. Three areas I see Product Marketing can drive and add value in are Content, Sales enablement and  Market Res
Dave Daniels
Founder at BrainKraft March 30
Be the expert on markets and buyers. Let product managers be the experts on users and products. Product marketing managers focus on achieving business goals for current products and preparing the orga