What are the best questions to keep top of mind when conducting a content audit?

This is a great question! I can't tell you the number of times I've created content because someone in the C-suite thought it would be a good idea, or because a sales re...

Content audits are very complex and for a good reason, content forms the bedrock of your Go-To-Market (GTM) strategy. It powers the education of your category and product...

Funnel stage, persona, and topic.Funnel stage - is this content for someone who has never heard of your company and what you do before, or is it for someone who has been ...

Content is the cornerstone of an ABM campaign. Auditing and organizing your content can be time-consuming but it is worth the effort. Once you organize your content in a ...

The first question is always “What are your business objectives/priorities today?”. Align everything to it. After that you can look at marketing metrics like:1. What ...

How well does the content align with the organization's overall business goals? Is it helping to achieve key objectives such as generating leads, increasing brand awarene...

In a perfect world there would be a single dashboard listing all my content, with search, GenAI summaries, and automations to promote, demote, or flag content for review....

This is a very insightful question! I say this because keeping the desired outcomes and goals front and center is incredibly valuable when conducting a content audit. He...