Steffi Li

Director of Product Marketing, Zilliz

Content

Is competitive positioning an output of a feature or a marketing story?

Steffi Li

Zilliz Director of Product Marketing • February 16

I would say it's both. Competitive positioning attracts customers who resonate with your approach and empowers sales teams to highlight key differentiations effectively. However, the success of competitive positioning hinges on the integration of product features that underscore your competitive......Read More

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What strategies help you reinforce your enablement efforts, so Sales fully comprehends and leverages what you are training them on?

Steffi Li

Zilliz Director of Product Marketing • February 16

Enhance sales enablement effectiveness by focusing on engagement, peer endorsement, and concise content: * Secure Early Buy-in: You need an endorsement from the top sales reps and have a reality check, so collaborate with them to review and endorse training materials before broadcasting t......Read More