Steffi Li

I would say it's both. Competitive positioning attracts customers who resonate with your approach and empowers sales teams to highlight key differentiations effectively. However, the success of competitive positioning hinges on the integration of product features that underscore your competitive advantage, ensuring a unified and compelling narrative about your brand's strengths and specialties. This synergy between product development and marketing strategy is crucial for conveying a clear and consistent message about what sets you apart in the marketplace.

Enhance sales enablement effectiveness by focusing on engagement, peer endorsement, and concise content: * Secure Early Buy-in: You need an endorsement from the top sales reps and have a reality check, so collaborate with them to review and endorse training materials before broadcasting them, ensuring relevance and credibility. * Leverage Peer Influence: No sales want to listen to marketing. So, it's essential to incorporate success stories from sales reps into training sessions to echo key messages and demonstrate real-world applications. * Prioritize Conciseness and Relevance: Sales are busy, and learning is never their priority. Design training content to be brief and directly beneficial, emphasizing how it supports sales objectives in a clear, easy-to-consume format.