What strategies help you reinforce your enablement efforts, so Sales fully comprehends and leverages what you are training them on?
6 Answers
Adobe Head of GTM Strategy, APAC & Japan • 2y
You have to be very clear up front around the objectives of the enablement effort itself. That is to say if you're running an enablement session on X product and its for ...
8745 Views
Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps • 2y
In smaller settings, asking sales to playback what you've enabled them on helps reinforce enablement. Ask them to practice explaining a new feature to you or giving you a...
737 Views
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Eventbrite Global Head of Marketplace Marketing • 2y
Gamify your enablement trainings, whether during trainings or over chat forums like Slack or Google Meet. Ask questions that reinforce the most important takeaways from a...
928 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 5h
Jeremy Wood's point about setting expectations upfront is one I use too. I want to add a few reinforcement mechanics that have actually changed behavior, not just attenda...
1 Views
Enhance sales enablement effectiveness by focusing on engagement, peer endorsement, and concise content:Secure Early Buy-in: You need an endorsement from the top sales re...
194 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
As you are seeking solutions to reinforce training materials on a product launch or key initiatives, it is always helpful to initially understand why this is necessary. A...
704 Views
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