Steph Kong
Senior Product Marketing Manager, ZoomInfo
Content
Steph Kong
ZoomInfo Senior Product Marketing Manager • December 30
I tend to think newer product marketers might messaging on function, rather than benefit. Meaning: they'll write what you can do using the product or feature— which is often less compelling. In order to message to benefits (how the product/feature or workflow makes the user's life better), I ......Read More
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Credentials & Highlights
Senior Product Marketing Manager at ZoomInfo
Lives In San Francisco, California
Knows About Messaging