What is the best way you've found to coach a new product marketer on creating messaging?

The best way I've found is to start small, and grow over-time. To explain that further, when a brand-new product marketer starts I will typically walk through step-by-ste...

I see three prongs to creating good messaging: understanding the customer, understanding the market, and understanding the product. I’d recommend the following to coach a...

Give them the right frameworks, brand/voice guidelines and templates, and get out of their way :)A good product marketing hire will be a strong communicator and naturally...

It depends on the person's prior experience, but the core skills are around: research/insights, building personas, building the messaging framework. And a general coachin...

I had to coach a few people on messaging on my past role, which pushed me to develop a structured approach to coach inexperienced product marketer on writing compelling m...

I tend to think newer product marketers might messaging on function, rather than benefit. Meaning: they'll write what you can do using the product or feature— which is of...

Provide the frameworks, processes, and introductions to the right people. Be very clear to explain or confirm their understanding of various elements; feature, use case...

I try to teach new product marketers how to think critically about positioning and messaging. It's very tempting to rest on more obvious product and feature descriptions...