Tania Clarke

For one, I set the expectation that it takes time to get better at messaging & positioning and to truly understand it involves applying it a few times. There are a few resources I recommend early-stage PMMs to read to understand the topic more: - Emma Stratton's Punchy newsletter. She breaks down the difference between messaging & copy really well. This is an element I find early PMMs get confused about. https://punchy.co/newsletter/ Eg. copy is the words you use to bring messaging to life. - Andy Raskin has helped me understand storytelling & positioning by absorbing his Linkedin posts over several years. Much more effective than any book in my opinion. https://www.linkedin.com/in/andyraskin/ - Looking at other websites for inspiration. I personally like https://saaslandingpage.com/ - it allows me to quickly scan a variety of SaaS websites and explore how they've arranged their messaging. - I'll also go through and do some positioning "tear downs" with the PMM, where we guess what a particular company's positioning could be. It's fast, fun, effective and opens up a good discussion without needing to have customer context or product knowledge. - Something I've done recently is visually mapping out the positioning changes within the company I work at (this only works if you've been there for some time and have repositioned). I've mapped this out in Figma and walked the PMM through the changes, and what data was involved in this decision.