For a team member newer to the discipline, how do you train messaging and positioning?

There are a host of good training options out there: 

1. PMM Alliance - They have a comprehensive set of courses, content and how to guides that I have found extremely useful 

2. Sharebird - another great place to start. Here you can get real industry expertise and resources from folks in the field 

3. Podcasts - Women in Product Marketing by Mary Sheehan, Product Marketing Insider are a couple of my favorites. 

4. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It" by April Dunford.

5. Another best practice I like to follow is actually spending time on other brand sites (example B2B sites like- Gong, Airtable, Monday.com, Snowflake, Zendesk, Drift, Quickbooks.com etc.) to understand how they position their products, how they showcase their value prop, jobs to be done etc. 

6. Also, Linkedin is a great resource. There are some incredible marketers and product marketers that focus on covering messaging, positioning, super worthwhile to follow: https://www.productmarketingalliance.com/60-product-marketers-leading-the-way-in-2022/

There are a host of good training options out there. Sharebird is a good place to start and you can google alternatives as well. I mentioned a few books earlier on as well - Al Ries and Jack Trout and it's called "Positioning: The Battle for your Mind" and "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It" by April Dunford.

Other than that it really comes down to experience. Just do it and get better and better at it as time goes on.

Almost everything I learned about messaging I learned by watching other companies who do it really well. These can be similar players in your space (even competitors), or even products/brands you really admire. What are the things that they talk about that help them stand out, and how can you apply it to your own product/industry? 

I've also read a few good books on messaging, which I address in another question below!