For a team member newer to the discipline, how do you train messaging and positioning?
where do you start? what kind of classes? etc.
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 3y
There are a host of good training options out there: Sharebird - a great place to start. Here you can get real industry expertise and resources from folks in the fieldPod...
76988 Views
Writer Chief Marketing Officer • 4y
There are a host of good training options out there. Sharebird is a good place to start and you can google alternatives as well. I mentioned a few books earlier on as w...
6032 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 3y
Almost everything I learned about messaging I learned by watching other companies who do it really well. These can be similar players in your space (even competitors), or...
1960 Views
Qwilr | PMM Toolkit Product Marketing Lead | Formerly Atlassian, SafetyCulture • 3y
For one, I set the expectation that it takes time to get better at messaging & positioning and to truly understand it involves applying it a few times. There are a ...
341 Views
Lovable B2B PMM Lead • 2y
Get them on as many research, prospect and customer calls as possible. I really believe the only way to get good at messaging and positioning, is to understand how you be...
479 Views
Related Questions
How do you ensure your sales team is versed enough in using the right messaging with the right customers?How do you get buy-in on your positioning and messaging from cross-functional partners?What are ways to sharpen your messaging skills without having a role that builds messaging?What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?How do you promote new / updated messaging internally? Do you use any specific frameworks for your messaging/positioning? If so, which and how does the process look like?