For a team member newer to the discipline, how do you train messaging and positioning?

where do you start? what kind of classes? etc.

3 answers

All related (65)

Nisha Goklaney

Director of Product Marketing at HubSpot | Formerly Intuit, American Express, Sage • November 9

There are a host of good training options out there: 1. Sharebird - a great place to start. Here you can get real industry expertise and resources from folks in the field 2. PMM Alliance - They have

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Alissa Lydon

Head of Marketing at LEVEE | Formerly Mezmo, Sauce Labs • October 11

Almost everything I learned about messaging I learned by watching other companies who do it really well. These can be similar players in your space (even competitors), or even products/brands you real

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Diego Lomanto

Chief Marketing Officer at Ada • May 11

There are a host of good training options out there. Sharebird is a good place to start and you can google alternatives as well. I mentioned a few books earlier on as well - Al Ries and Jack Trout

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How do you approach getting approval for messaging from internal stakeholders like Product, Sales, and Customer Success?

How does Marketing messaging differ from PR/Comms messaging?

What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?

What are your thoughts on how to distinguish between what is a product, feature, and solution?

What is your overall process when developing a messaging platform from scratch?

What are your thoughts on how to distinguish between what is a product, feature, and solution?