For a team member newer to the discipline, how do you train messaging and positioning?
where do you start? what kind of classes? etc.
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 3y
There are a host of good training options out there: Sharebird - a great place to start. Here you can get real industry expertise and resources from folks in the fieldPod...
76367 Views
Writer Chief Marketing Officer • 4y
There are a host of good training options out there. Sharebird is a good place to start and you can google alternatives as well. I mentioned a few books earlier on as w...
5750 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 3y
Almost everything I learned about messaging I learned by watching other companies who do it really well. These can be similar players in your space (even competitors), or...
1940 Views
Qwilr | PMM Toolkit Product Marketing Lead | Formerly Atlassian, SafetyCulture • 3y
For one, I set the expectation that it takes time to get better at messaging & positioning and to truly understand it involves applying it a few times. There are a ...
338 Views
Lovable B2B PMM Lead • 2y
Get them on as many research, prospect and customer calls as possible. I really believe the only way to get good at messaging and positioning, is to understand how you be...
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Related Questions
Do you use any specific frameworks for your messaging/positioning? If so, which and how does the process look like?What tools do you use to help you manage your messaging and then disseminate it to the rest of the organization?What are ways to sharpen your messaging skills without having a role that builds messaging?How do you get buy-in on your positioning and messaging from cross-functional partners?How do you differentiate positioning from messaging? Which is important? How do you test each?How do you develop consensus for your proposed messaging