Trinity Nguyen
Product Marketing, Sisense
Content
Sisense Product Marketing • February 6
I found this chart from Payscale interesting, and echoes what Mike said - CMO is the executive-level role that most closely aligns with the PMM role. The chart shows Career Paths for PMM (it's in the middle of the page, so keep scrolling down) Having said that, just because that's what everyone has been doing doesn't mean you can't aim for CRO/GM roles, assuming you're willing to put in the work and willing to take a pay cut (sometimes) when making the lateral move (e.g. from PMM to Director of PMM, then to Director of Partnership to Director of Sales to Head of Sales, so on so forth). I agree with Stephan that PMM role prepares a person well because it's strategic, customer-facing, works closely with sales & customer success, and always think about the top line of the business (revenue).
...Read More1260 Views
Credentials & Highlights
Product Marketing at Sisense
Lives In San Francisco, California
Knows About Product Marketing Career Path