Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
All related (38)
Christy Roach
Senior Director, Portfolio & Engagement Product Marketing at Airtable October 8
I think the first question to ask yourself is, do you actually want to be an executive? After that, you should also ask yourself what an “executive” means to you. It turns out that a lot of people fee
Jason Perocho
Vice President, Product Marketing at Braze March 10
Product Marketing is an interesting role because it puts you at the intersection of so many different functions, allowing you to "run the business". Outside of CMO, a couple other logical steps I've s
Steve Feyer
Product Marketing Director at Eightfold October 25
I have to partly disagree with Mike--PMM can be an excellent path to CRO/GM/President or to CEO, albeit with stops in between. I know people in the Valley who have this progression. Typically after su
Mike Flouton
VP, Product at Barracuda Networks November 15
None. The only C suite job PMM prepares you for is CMO. More accurately, a Director/VP PMM job where you lead a team and work at the executive team level prepares you for a CMO job.    If you want to
Trinity Nguyen
Product Marketing at Sisense February 5
I found this chart from Payscale interesting, and echoes what Mike said - CMO is the executive-level role that most closely aligns with the PMM role. The chart shows Career Paths for PMM (it's in the
RJ Gazarek
Principal Product Marketing Manager at Refactored Marketing, LLC | Formerly Veracode, Atlassian, AmplitudeFebruary 21
Depending how you work your career, you could easily aim for a CPO role (Chief Product Officer). You may have to spend a few years as a product manager - but as a PMM, you and your PM should be two h