What future executive role should I be shooting for as a Product Marketing Manager if you don't want to be a CMO?

I think the first question to ask yourself is, do you actually want to be an executive? After that, you should also ask yourself what an “executive” means to you. It turns out that a lot of people fee

Product Marketing is an interesting role because it puts you at the intersection of so many different functions, allowing you to "run the business". Outside of CMO, a couple other logical steps I've s

I have to partly disagree with Mike--PMM can be an excellent path to CRO/GM/President or to CEO, albeit with stops in between. I know people in the Valley who have this progression. Typically after su

None. The only C suite job PMM prepares you for is CMO. More accurately, a Director/VP PMM job where you lead a team and work at the executive team level prepares you for a CMO job.    If you want to

I found this chart from Payscale interesting, and echoes what Mike said - CMO is the executive-level role that most closely aligns with the PMM role. The chart shows Career Paths for PMM (it's in the

Depending how you work your career, you could easily aim for a CPO role (Chief Product Officer). You may have to spend a few years as a product manager - but as a PMM, you and your PM should be two h