What future executive role should I be shooting for as a Product Marketing Manager if you don't want to be a CMO?
6 Answers
Amperity SVP, Head of Marketing • 6y
Product Marketing is an interesting role because it puts you at the intersection of so many different functions, allowing you to "run the business". Outside of CMO, a cou...
3481 Views
AssemblyAI CMO • 6y
I think the first question to ask yourself is, do you actually want to be an executive? After that, you should also ask yourself what an “executive” means to you. It turn...
3807 Views
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WalkMe Director, Solutions Marketing & Competitive Intelligence • 7y
I have to partly disagree with Mike--PMM can be an excellent path to CRO/GM/President or to CEO, albeit with stops in between. I know people in the Valley who have this p...
1228 Views
SolarWinds Director of Product Marketing | Formerly Veracode, Atlassian, Amplitude • 7y
Depending how you work your career, you could easily aim for a CPO role (Chief Product Officer). You may have to spend a few years as a product manager - but as a PMM, y...
1309 Views
Sisense Product Marketing • 7y
I found this chart from Payscale interesting, and echoes what Mike said - CMO is the executive-level role that most closely aligns with the PMM role. The chart shows Care...
1306 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
None. The only C suite job PMM prepares you for is CMO. More accurately, a Director/VP PMM job where you lead a team and work at the executive team level prepares you for...
1164 Views
Related Questions
For someone chasing the CMO position in the next 8-10 years, would you recommend them to practice brand marketing before product marketing or reverse?I am moving into a new product marketing leadership role and working adjacent to product managers/directors for the first time. I will also be responsible for managing one direct report. I imagine I will lead the GTM strategy side of things and my DR will focus on tactical execution, but I am curious if there are recommended best practices for structuring PMM roles and responsibilities. I am a product marketing leader. What skills would you recommend I develop/opportunities I look for to be a CMO?Is it possible to continue to grow to an executive role as a product marketer? Are there some industries that are better suited than some others? What about growing into a marketing leadership role?What's the product marketing career path towards senior management (VP, CMO..etc)?Should product marketing report into Product management or Marketing?