Vijay Ramachandran

VP, Product Leader, Storage solutions, VMware

Content

My CEO is always saying we are selling a commodity. How do you create messaging and positioning around something that is considered undifferentiated?

Vijay Ramachandran

VMware VP, Product Leader, Storage solutions • March 1

In the land undifferentiated products, the marketer is king. A commodity industry creates a great opportunity for PMMs, because product marketing can drive the go-to-market narrative, and actually play a strategic role. For inspiration, look at all the ways your company delivers your product. T......Read More