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Vijay Ramachandran

Vijay Ramachandran

VP, Product Leader, Storage solutions, VMware

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My CEO is always saying we are selling a commodity. How do you create messaging and positioning around something that is considered undifferentiated?
Vijay Ramachandran
Vijay Ramachandran
VMware VP, Product Leader, Storage solutions • 5y
In the land undifferentiated products, the marketer is king. A commodity industry creates a great opportunity for PMMs, because product marketing can drive the go-to-mark...
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VP, Product Leader, Storage solutions at VMware
Lives In Marietta, GA
Knows About Messaging, Messaging Strategy, Message Testing, Messaging Frameworks
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