Matillion Sr. Director of Product Marketing • 8y
Category naming is more art than science. It involves a deep understanding of your solution space, the language of your existing and prospective customers, and the founder's intuition into the vision for the business. Conventional wisdom suggests that a category name be no more than three words, and should capture the use case of your product as opposed to just features/benefits. Examples: Customer Relationship Management, Marketing Automation, Direct Care Administration. I would highly reco ...Read More
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