Paul Lacey

Sr. Director of Product Marketing, Matillion

Content

How would you go about naming a new category?

Paul Lacey

Matillion Sr. Director of Product Marketing • October 24

Category naming is more art than science. It involves a deep understanding of your solution space, the language of your existing and prospective customers, and the founder's intuition into the vision for the business. Conventional wisdom suggests that a category name be no more than three wor......Read More