How would you go about naming a new category?
Hey guys, for those of you who have been in the position to name a new category, what steps did you take to ensure that you were on the right track?
4 Answers
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 4y
Naming a new category is a big deal. Don't name it just by the scope and capabilities of your own solution - think bigger. A few things to help the naming process: 1. Tal...
1021 Views
Matillion Sr. Director of Product Marketing • 8y
Category naming is more art than science. It involves a deep understanding of your solution space, the language of your existing and prospective customers, and the founde...
1167 Views
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BrainKraft Founder • 7y
Connect the name of the new category with something familiar to your market: Horses + Carriages => Horseless Carriage => Automobile. And because Sharebird says my a...
645 Views
AudiencePlus CEO • 8y
Great question, and one that I’ve done some writing on (see link below).http://www.categorydev.com/category-branding/There are SEO, branding, PR/AR and many other implica...
2166 Views
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