Walt 🏆 Paley

Lots of answers pointing to sites like G2, Capterra, Owler, Trustpilot, TrustRadius, etc., which are like Yelp... you have to discount the fact that most reviews are biased and/or incentivized and have very little concrete feedback to analyze. I, also, am biased, but hear me out, since we all are! The Amulis Awards are a platform for competitors to transparently offer actual counterpoint in a debate format. Certain features, partner integrations, and other unique elements of the value prop are highlighted and help buyers identify which solution best aligns with their use case. By discussing publicly with your rival in an interview style, you achieve significant Earned Media and content marketing goals while displaying your expertise to the world. If you are not yet ready to engage with your rivals in this type of "In the Arena" format, here are three steps every company must embrace: * Ask your own customers! * They cross-shopped already. What were the differentiators that led them to you? * Follow up on losses. * Same idea, but they selected a rival for a specific reason. What is it? * Approach your rival for a demo. * Experience their sales cycle. You can learn a lot from being a secret shopper!