What are your top 3 methods for conducting effective competitive research?
Atlassian Product Marketing Leader • 4y
I’ve found the top 3 sources of competitive research to be: Peer review sites. G2 and other review sites are the best source of information because it comes straight fro...
7547 Views
Splunk Sr. Director, Product Marketing - Observability • 1y
I'm not an expert, but here are 3 practical ways that I make time for competitive research as part of my day-to-day work.Competitor websites, mailing lists and product do...
3226 Views
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Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 4y
It really depends on a few factors: time, resources and who the competitive research helps. I would answer these questions to help you gauge how deep you go. There are en...
3161 Views
Twilio Vice President Marketing • 4y
The outcome you are targeting with your competitive research plays a role in the efficacy of your research method. So have the outcome in mind before you start, that way ...
1856 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 3y
I've found a few of the top methods for conducting competitive research: Competitive Content - Starting with your key competitors and understanding how they're positioni...
762 Views
Jellyfish VP of Product Marketing • 2y
Talk to customers: they will tell you why they evaluated different vendors and what they liked/disliked about them;Talk to channel partners: they have a deep understandin...
2701 Views
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Customer interviews are the most beneficial resource to land "how" you are different vs. competitors and "why" it matters to your customers. Instead of focusing on three ...
2095 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
The top three ways I recommend researching competitors are:READ as much as you possibly can about them online. This includes the competitor's website and published conten...
1218 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 2y
I'd love to add that presenting competitive research is as important as conducting it. View research as a product: Identify your "user persona" and understand their "need...
286 Views
Lots of answers pointing to sites like G2, Capterra, Owler, Trustpilot, TrustRadius, etc., which are like Yelp... you have to discount the fact that most reviews are bias...
243 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
Customer interviews! Happy customers are very willing to spend time with PMMs and share what they have learned about competitors. Listening to sales calls. In addition to...
1335 Views
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