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Wayne Cerullo

Wayne Cerullo

Chief Buyer Advocate, B2P Partners

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What are some ways you can build credibility with Sales, ensuring that they will leverage your messaging and materials?
Wayne Cerullo
Wayne Cerullo
B2P Partners Chief Buyer Advocate • 7y
Great question - great answers. Dave Kong started us with a super framework. As you know, this is not a trivial issue so I would like to add a POV to these answers. (Full...
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659 Views
Does anyone have a good company they used to help create sales playbooks? I'm sure many of us have created our own internally, but curious if anyone has used a vendor they have been satisfied with?
Wayne Cerullo
Wayne Cerullo
B2P Partners Chief Buyer Advocate • 7y
You might check out Playboox.com. Three points I know - they are focused on this (obviously), it includes team training (it's not just a piece of content!), and they inte...
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431 Views
Credentials & Highlights
Chief Buyer Advocate at B2P Partners
Lives In California
Knows About Sales Enablement, Sales Adoption, Sales Metrics, Sales Tools
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