Does anyone have a good company they used to help create sales playbooks? I'm sure many of us have created our own internally, but curious if anyone has used a vendor they have been satisfied with?
4 Answers
Guru Senior Director, Product Marketing and Communications • July 18
I'd highly recommend TOPO and Richard Harris if you're looking for someone to build out your playbooks. Happy to put you in touch.
518 Views
B2P Partners Chief Buyer Advocate • February 21
You might check out Playboox.com. Three points I know - they are focused on this (obviously), it includes team training (it's not just a piece of content!), and they integrate with Salesforce.com so your SDR / AE / etc. has the targeted content they need in front of them every day. I'd be interested in your POV on them.
404 Views
Upcoming Event
Influencing Cross-functional Stakeholders
Atlassian, Datadog, Salesforce
Ouster Vice President Marketing • July 18
Big fan of Force Management for “traditional” SaaS companies with a business buyer.
705 Views
Related Questions
How do you determine what content is most effective for sales enablement purposes?
What's the best way to ensure that sales uses the sales enablement content that marketing creates...even if there WAS collaboration on the content?How do you measure the success or effectiveness of your sales enablement efforts?
Over your career, what best practices can you share with working with the sales team?What are some important differences to consider when moving from marketing to ENT to SMB for the same product? How should it change your marketing mix and messaging? How do you measure the effectiveness of your sales content?