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Can you share examples of successful strategies for turning around at-risk customers?

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2 Answers
  1. Twinkle Bandla
    Twinkle Bandla

    Gainsight Associate Director, Client outcomes • 2mo

    A strong way to turn around at-risk customers is to have a proactive and structured approach to risk management. Start by identifying risks early using both data (like adoption and engagement) and signals from customer conversations (like frustration or lack of response). Once a risk is identified, involve the right teams early and review progress regularly (for example, in weekly check-ins) to stay on track. For each risk, define clear next steps, owners, and timelines so there’s no confusion o ...Read More

    380 Views
  2. Wynne Brown
    Wynne Brown

    Medius Enterprise Customer Sales • 2y

    When we think about turning around at-risk Customers, the first step is to create categories that allow you to run plays against the risk. This seems obvious but often teams get paranoid and worried... and worry is not actionable. Throw into the mix that it is 2023, and it feels like so many more customers than usual are at-risk. Likely you think a customer is at-risk because usage has dropped off. The best defense against this is early intervention; have their priorities changed? Their strategi ...Read More

    1,396 Views

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