Question Page

How do you showcase and celebrate the successes of your customers?

Wynne Brown
Board Member and AdvisorAugust 31

There are two forums for showcasing and celebrating - most of you are thinking maybe there is just one? Case studies and panels, etc? I'm actually not going to talk about that since that is what is more well known. Let me pivot this question instead to talk about the second forum: internal.

As your company grows, your non-customer facing staff grows. Whether it is back office folks in business functions like BI or Finance, or engineering functions like devs or QA, there are plenty of colleagues who are secondary or tertiary to hearing from customers directly. Our CS org provides a once-a-month Customer Corner video on an all-hands channel. This video is produced by a CSM who summarizes the customer's use case and account history and then shares a story about value delivery, a success, a customer advocate who got promoted... some great news due to the solution you provide. It thrills folks who have contributed to the companies success but aren't front line to hearing from customers. I can't emphasize enough how much folks love Customer Corner stories and because they are internal and private, you don't need logo rights!

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