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What tactics have actually helped you get customers to adopt the product when momentum slows?

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2 Answers
  1. Nicole Alrubaiy
    Nicole Alrubaiy

    Jellyfish Senior Vice President, Customer Success • 1y

    This is going to depend heavily on your product. In our case, customers use our product to improve the way they work, so we have dozens or hundreds of users in a given account with high consistency role to role, and we have centralized administrator(s). That means we can talk to a few people to move the needle on the many. We do a few things: Talk to someone! Start with the champion or the exec who purchased the product to understand if their needs are changing, if we should push on a different ...Read More

    669 Views
  2. Jessica Broderick
    Jessica Broderick

    Ashby Global Head of Solutions Engineering • 2y

    The most successful way to gain momentum and create a sense of urgency for product adoption is to tie it to an immediate business need or strategic initiative for the client. Here are a couple of tactics I find helpful: Repurpose a weekly or monthly touchpoint with the client and use it to discuss their initiatives Identify a specific high impact pain point they're having and align your product as the solution Provide examples of how other clients have successfully used the product Expand to oth ...Read More

    1,584 Views

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