What tactics have actually helped you get customers to adopt the product when momentum slows?
1 Answer
Jessica Broderick
Yext VP, Client Solutions Management, North America • August 1
The most successful way to gain momentum and create a sense of urgency for product adoption is to tie it to an immediate business need or strategic initiative for the client. Here are a couple of tactics I find helpful:
Repurpose a weekly or monthly touchpoint with the client and use it to discuss their initiatives
Identify a specific high impact pain point they're having and align your product as the solution
Provide examples of how other clients have successfully used the product
Expand to other teams within the clients organization and determine how they can benefit from your product
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