Sam Friedman

AMA: Eventbrite Senior Director of Product, Strategy and Operations, Sam Friedman on Product Development Process

December 21 @ 10:00AM PST
View AMA Answers
Eventbrite Senior Director of Product, Strategy and Operations, Sam Friedman on Product Development Process
Top Questions
Sam Friedman
Sam Friedman
Eventbrite Senior Director of Product, Strategy and OperationsDecember 22
Collaboration between product development, engineering, design, and other teams is crucial for successful product outcomes. When working with an engineering manager, design team, and engineers, the following practices can be beneficial, especially in the context of developing products for a devel......Read More
731 Views
2 requests
Sam Friedman
Sam Friedman
Eventbrite Senior Director of Product, Strategy and OperationsDecember 22
The end-to-end product development process can vary based on the nature of the product, the industry, and the specific methodologies used by a company. However, a general product development lifecycle typically involves the following stages: 1. Idea Generation 2. Market Research 3. Conce......Read More
406 Views
2 requests
Sam Friedman
Sam Friedman
Eventbrite Senior Director of Product, Strategy and OperationsDecember 22
Balancing "shipping on time" with ensuring you have the right market insights to prioritize the roadmap correctly is a common challenge in product development. Striking the right balance involves a combination of proactive planning, effective communication, and a continuous feedback loop. Here ar......Read More
371 Views
1 request
Sam Friedman
Sam Friedman
Eventbrite Senior Director of Product, Strategy and OperationsDecember 22
In my experience, there is no golden ratio or right answer to this question. Many factors determine what the "right" ratio is depending on the industry, org structure, size of the company, and maturity of the company. I have seen PM to Eng ratios from 1PM to 3 engineering all the way up to 1PM fo......Read More
418 Views
1 request
Sam Friedman
Sam Friedman
Eventbrite Senior Director of Product, Strategy and OperationsDecember 22
This is what I call "healthy tension" and should exist within any responsible organization. The reality is, as a product management organization, we are always operating within constraints. That could be a timeline, information gaps, budget, or resources. Balancing product delivery and growth in ......Read More
377 Views
1 request
Sam Friedman
Sam Friedman
Eventbrite Senior Director of Product, Strategy and OperationsDecember 22
Engineering is a key partner in any product development organization and, as such, should be in the box with you, thinking about the problem statements impacting your customer. I always like to include my Eng partners in problem definition as early as possible; it fosters a customer-centric dev s......Read More
527 Views
1 request
Sam Friedman
Sam Friedman
Eventbrite Senior Director of Product, Strategy and OperationsDecember 22
Setting clear and realistic expectations between development teams and leadership is key to the success of any product development team. Here are some strategies I use to help set expectations effectively: 1. Clearly articulate goals, timelines, and challenges. Regularly update leadership o......Read More
383 Views
2 requests
Sam Friedman
Sam Friedman
Eventbrite Senior Director of Product, Strategy and OperationsDecember 22
Ensuring that the engineering team understands the project scope is a joint effort between product management and engineering. To do this effectively, there are a many strategies that can help. The key is to lean into collaboration and communication structures that allow for understanding and ref......Read More
398 Views
1 request