Sam Friedman
Senior Director of Product, Strategy and Operations, Eventbrite
About
With over 15 years of experience in product, strategy, and operations, I am passionate about building and scaling innovative and impactful technology companies. As the Senior Director of Product, Strategy and Operations at Eventbrite, I lead a fun......more
Content
Sam Friedman
Eventbrite Senior Director of Product, Strategy and Operations • December 21
Collaboration between product development, engineering, design, and other teams is crucial for successful product outcomes. When working with an engineering manager, design team, and engineers, the following practices can be beneficial, especially in the context of developing products for a devel......Read More
696 Views
Sam Friedman
Eventbrite Senior Director of Product, Strategy and Operations • December 21
Engineering is a key partner in any product development organization and, as such, should be in the box with you, thinking about the problem statements impacting your customer. I always like to include my Eng partners in problem definition as early as possible; it fosters a customer-centric dev s......Read More
485 Views
Sam Friedman
Eventbrite Senior Director of Product, Strategy and Operations • December 21
In my experience, there is no golden ratio or right answer to this question. Many factors determine what the "right" ratio is depending on the industry, org structure, size of the company, and maturity of the company. I have seen PM to Eng ratios from 1PM to 3 engineering all the way up to 1PM fo......Read More
414 Views
Sam Friedman
Eventbrite Senior Director of Product, Strategy and Operations • December 21
The end-to-end product development process can vary based on the nature of the product, the industry, and the specific methodologies used by a company. However, a general product development lifecycle typically involves the following stages: 1. Idea Generation 2. Market Research 3. Conce......Read More
396 Views
Sam Friedman
Eventbrite Senior Director of Product, Strategy and Operations • December 21
Ensuring that the engineering team understands the project scope is a joint effort between product management and engineering. To do this effectively, there are a many strategies that can help. The key is to lean into collaboration and communication structures that allow for understanding and ref......Read More
394 Views
Sam Friedman
Eventbrite Senior Director of Product, Strategy and Operations • December 21
Setting clear and realistic expectations between development teams and leadership is key to the success of any product development team. Here are some strategies I use to help set expectations effectively: 1. Clearly articulate goals, timelines, and challenges. Regularly update leadership o......Read More
382 Views
Sam Friedman
Eventbrite Senior Director of Product, Strategy and Operations • December 21
This is what I call "healthy tension" and should exist within any responsible organization. The reality is, as a product management organization, we are always operating within constraints. That could be a timeline, information gaps, budget, or resources. Balancing product delivery and growth in ......Read More
377 Views
Sam Friedman
Eventbrite Senior Director of Product, Strategy and Operations • December 21
Balancing "shipping on time" with ensuring you have the right market insights to prioritize the roadmap correctly is a common challenge in product development. Striking the right balance involves a combination of proactive planning, effective communication, and a continuous feedback loop. Here ar......Read More
368 Views