Sharebird

How do you prioritize design improvements that aren’t directly tied to short-term business goals but would really improve user experience?

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1 Answers
  1. Arun Janakiraman
    Arun Janakiraman

    Zoom GPM: Head of Zoom Apps & Marketplace • 1y

    Focus on the user and customer behavior and longer-term growth impact. Even if it doesn’t immediately boost revenue, better navigation or improved accessibility can increase retention and satisfaction down the road. At LinkedIn and Slideshare, I learned to tie even subtle design tweaks to core engagement metrics. For example, how quickly users find what they’re looking for or how often they return. By running small usability tests, monitoring improvements in user task success rates, and paying a ...Read More

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