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How different are the product management KPIs from the product marketing KPIs?
1 Answer
Julian Dunn
GitHub Senior Director of Product Management • July 13
In general, PM KPIs tend to be further down-funnel and PMM KPIs are further up-funnel. PM's KPIs are about utilization / adoption of products or features, including repeat usage ("stickiness" or "MAUs/DAUs"). PMM's KPIs are about clarity & effectiveness of messaging and positioning, which you can measure with metrics like message pull-through on launches, inclusion in analyst reports, progression through stages in the customer's consideration journey particularly the later ones, etc.
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