How different are the product management KPIs from the product marketing KPIs?
Cortex VP of Product | Formerly Splunk, Deloitte • May 14
PM and PMM KPIs share the same eventual outcome - revenue - but they measure very different leading indicators along the way. Think of them as two ends of the value chain...
375 Views
Chainguard Senior Director of Product Management • 3y
In general, PM KPIs tend to be further down-funnel and PMM KPIs are further up-funnel. PM's KPIs are about utilization / adoption of products or features, including repea...
1748 Views
Related Questions
What does your product management team expect out of your product marketers in product meetings, and how do you measure if the team is delivering this effectively?What are the commonly shared responsibilities between product management and product marketing?How does your company define the difference between Product Management and Product Marketing teams? How do the responsibilities differ?