Product and Design Alignment

Product is often responsible for the market and commercial success of a product capability while design is focused on designing with standards and usability. A case where...

A value I hold is that more voices early on ensures you are optimizing for a high fidelity product or result without needing to build new context or change gears because ...

Some of my favorite tangible metrics that can be shared across Product and Design:Time to value - time it takes to complete the action in product Retained users - number ...

My favorite way to think about shipping fast is the cost we will incur needing to redo something if it doesn’t work or fails to deliver on the promised outcomes. By focus...

Show that you value designers’ craft and input by involving them early and frequently. When I joined LinkedIn, and later worked on products at Zoom, I made it a point to ...

MVPs are really only as good as the user problem they are trying to solve. Design is a critical piece in defining that how to solve the user problem in the least friction...

Focus on the user and customer behavior and longer-term growth impact. Even if it doesn’t immediately boost revenue, better navigation or improved accessibility can incre...

Link the design changes directly to measurable behavior and growth outcomes. At LinkedIn, I learned to test design tweaks and measure their impact on engagement, retentio...

Start by involving engineering in the design process and focus on the problem first. At Zoom, we collaborate as a core triad, product, design, engineering, and review met...

Open, consistent communication and clarity. As the team scales, alignment can drift unless you build a muscle for structured, ongoing communication. At Zoom, our triad of...