What do you think is the most common misconception about b2b products and why?
2 Answers
Rodrigo Davies
Asana Director of Product Management, AI • May 17
- One common misconception about b2b product teams is that they should spend most of their time thinking about the buyer (e.g. an executive, IT decision maker) rather than the individuals using the product every day. This misconception arises because in business settings, everyday users sometimes don’t have much choice in the tools they use. However, product teams who focus too much attention on the buyer and not enough on everyday users often end up building products that may get some initial traction, but ultimately become the products teams love to complain about, and in the long run, will stop using.
- We focus on making the individual experience of Asana as easy and delightful as possible, so that everyone using the product can see and feel how it’s making work less effortful every day – even if they’re not the person signing the check.
- Earning customer love and trust at every level creates a solid foundation for growing your relationship and your business. Moreover, B2B customers increasingly expect and review analytics of how their teams are using products, and if it’s clear that the folks at their organizations are highly engaged with a product and love using it, they’re much more likely to remain customers.
1227 Views
Saloni Patil
MikMak Director of Product • June 10
Misconception: B2B is about selling to businesses and so the end UI/UX is not as important.
In reality, the end user is always a person and there are people that are looking at easy products to use and making the decision to buy from you. The easier your product makes their job, the more inclined they will be to get your products. This applies for products as well as product operations - easy on-boarding, solid customer support and focus on data and reporting as possible.
271 Views
Related Ask Me Anything Sessions
![Nicolas Liatti](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/021/687/medium/1601161864822.jpeg?1701982383)
Adobe Senior Director of Product Management, 3D Category, Nicolas Liatti on Product Management Career Path
![Preethy Vaidyanathan](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/009/513/medium/avatar.jpeg?1645216833)
Matterport VP of Product, Preethy Vaidyanathan on Product Management Career Path
![Omar Eduardo Fernández](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/017/641/medium/avatar.jpeg?1679430778)
![Templates](https://sharebird.com/cdn-cgi/image/width=48,quality=75,format=auto//images/template-icon.png)
GitLab Director of Product Management, Omar Eduardo Fernández on Developing your Product Management Career
Top Product Management Mentors
![Shahid Hussain](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/022/803/thumb/avatar.jpeg?1705981143)
Shahid Hussain
Google Group Product Manager, Wear OS
![Natalia Baryshnikova](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/008/959/thumb/avatar.jpeg?1643577381)
Natalia Baryshnikova
Atlassian Head of Product, Enterprise Agility
![Julian Dunn](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/376/thumb/avatar.jpeg?1617470396)
Julian Dunn
Chainguard Senior Director of Product Management
![Farheen Noorie](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/009/866/thumb/avatar.jpeg?1647159416)
Farheen Noorie
Zendesk Senior Director of Product Management
![Anton Kravchenko](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/008/446/thumb/_DSC9035_2.jpg?1674879779)
Anton Kravchenko
Carta Sr. Director of Product Management
![Patrick Davis](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/011/174/thumb/avatar.jpeg?1656360635)
Patrick Davis
Google Group Product Manager
![Nicolas Liatti](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/021/687/thumb/1601161864822.jpeg?1701982383)
Nicolas Liatti
Adobe Senior Director of Product Management, 3D Category
![Preethy Vaidyanathan](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/009/513/thumb/avatar.jpeg?1645216833)
Preethy Vaidyanathan
Matterport VP of Product
![Jacqueline Porter](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/010/074/thumb/avatar.jpeg?1648660230)
Jacqueline Porter
GitLab Director of Product Management
![Paresh Vakhariya](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/010/369/thumb/paresh_pic8.jpeg?1710343240)
Paresh Vakhariya
Atlassian Director of Product Management (Confluence)
Related Questions
What type of skill sets and experiences do I need to build in order to strengthen my career and move from being a Sr. Product Manager to Director level and above? What type of leadership career tracks do you see people continue their careers?What's the career path for a 5yr experienced Product Manager to become a leader? What are the steps to prepare oneself for the next step, i.e., becoming a Sr./Director/VP of Product or CEO?What's something that you didn't know it took to become a Director back when you were a senior product manager? What pointed recommendations do you have on gaining influence as a new member of an organization or as a junior product management team member?What are the biggest frustrations you have as a product manager?As a product manager, how to get better at framing and articulation? Any framework?