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What do you think is the most common misconception about b2b products and why?

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3 Answers
Product Management Career Path
  1. Rodrigo Davies
    Rodrigo Davies

    Figma Product, AI • 4y

    One common misconception about b2b product teams is that they should spend most of their time thinking about the buyer (e.g. an executive, IT decision maker) rather than the individuals using the product every day. This misconception arises because in business settings, everyday users sometimes don’t have much choice in the tools they use. However, product teams who focus too much attention on the buyer and not enough on everyday users often end up building products that may get some initial tra ...Read More

    1,809 Views
  2. Mark Meredith
    Mark Meredith

    HashiCorp Director of Product Management • 9mo

    I've worked in IBM for a decade now, so naturally I've been focused on b2b products almost exclusively. The most pervasive misconception I've seen is that b2b products are ... bad. There's this idea that the interfaces and UX patterns are difficult to use and do not inspire joy, but that's simply not true. Granted, there is a lot of b2b software out in the world that drains the life out of its users, but that isn't an artifact of it being designed for the business. Often, it suggests that the so ...Read More

    1,669 Views
  3. Saloni Patil
    Saloni Patil

    MikMak Director of Product | Formerly Discover, IRI • 4y

    Misconception: B2B is about selling to businesses and so the end UI/UX is not as important. 

    In reality, the end user is always a person and there are people that are looking at easy products to use and making the decision to buy from you. The easier your product makes their job, the more inclined they will be to get your products. This applies for products as well as product operations - easy on-boarding, solid customer support and focus on data and reporting as possible.

    299 Views

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