What key metrics do you look to move for more matured products?

As products get more mature, the focus on revenue and efficiency outweighs more acquisition. Growth and retention of customers is important, but growing the existing customer base and the revenue per customer becomes significant. On top of this, efficiency and margins becomes a key consideration as well.I like to identify a few metrics related to these ideas, but identify trends on a weekly or monthly basis to refine and improve the product. Eg., who are your most significant customers, is there ...Read More

Key success metrics for a mature product can vary depending on the specific industry, product, and business objectives. However, here are some common metrics that can be valuable indicators of success: Revenue and profitability: I often see Product Managers focus just on revenue. It’s important to also consider the cost to serve, which will give you insight into if the product is profitable and viable for the business.  Customer Retention and Churn Rate: This is critical for SaaS business but al ...Read More

For mature products, the most important metric I focus on is user retention. At this stage, the product should already have strong product-market fit, so the key question becomes: Is the product deeply embedded in users’ daily workflows and consistently delivering value over time? Retention helps answer that. I look closely at: User retention and churn trends Engagement signals, such as how frequently users return and how much time they spend in the product A decline in these metrics can be an e ...Read More

Any product metric (for products at any stage) should ideally be tied to business goals and to user goals. So if the business goals are focussed on revenue growth, then making sure that product goals and outcomes, measured via metrics, are also contributing to those overall business goals. That being said, the top product metrics that I believe are important to move forward for mature products are: increasing user retention reducing user/revenue churn removing user friction (in product engagemen ...Read More

Mature products are used by customers across the spectrum from large enterprise customers to startups. Metrics can change based on state of business but in general I would track these metrics for a mature product: Engagement: Depending on the industry, measured as Active Users, Amount of content created/consumed measured over time, Amount of data ingested/accessed (queried) Business Metric: iACV: how much an existing customer has expanded their product usage to new use cases, churn (how many cus ...Read More