What kind of persona research do you do for mature products?
5 Answers
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 1mo
First, I spend time understanding the personas who are already using the product. The goal is to make sure they are still capturing value and that their workflows have no...
394 Views
Workiva Vice President Of Product Management • 2y
One of the advantages you have as a Product Manager for a mature product is you will have a well defined set of users and personas. The other advantage you have with a ma...
1142 Views
HubSpot Group Product Manager • 2y
It’s common to assume that mature products have a static, well-defined persona. However, product teams should aim to continuously challenge and pressure-test that assumpt...
567 Views
Oracle Product Strategy Director • 2y
A mature product has already found product/market fit, so there is not normally new personas per se. However, market research should identify competitors and the personas...
607 Views
Head of Product, VP • 2y
Persona research for any product tends to be a mixture of broad market research and more targeted UX research via surveys, CSAT, in-person events etc.Usually for mature p...
436 Views
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How do you manage the stakeholders and teams that have worked on these products for years?How do you gather feedback from existing customers to enhance the user experience of mature products?How do you define a mature product?What methodologies do you employ to optimize mature products for performance, cost, and efficiency?What key metrics do you look to move for more matured products?When do you know when a product is mature?