AMA: ActiveCampaign VP Product Marketing, Jackie Palmer on Influencing the Product Roadmap
November 12 @ 9:00AM PT
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👋 Jackie Palmer
I am an accomplished product marketing leader with 20+ years of experience in product strategy, product marketing, and product management for fast-growing software companies. As a hands-on leader, I love to build and mentor teams and am an expert at cross-functional team building, bridging the technical and non-technical divide.
In my current role as VP of Product Marketing at ActiveCampaign, I lead a team of rockstar product and customer marketers that help small teams power big businesses via our autonomous marketing platform and AI agents that imagine, activate, and validate your marketing.
In my current role as VP of Product Marketing at ActiveCampaign, I lead a team of rockstar product and customer marketers that help small teams power big businesses via our autonomous marketing platform and AI agents that imagine, activate, and validate your marketing.
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
There are a lot of ways to gather customer feedback and a lot of types of customer feedback you should gather! Feedback can take the form of enhancement requests, product...
1050 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
If you are already tracking KPIs and metrics for your product marketing team, you are well on your way to demonstrating how product marketing has influenced the roadmap! ...
759 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
When meeting with the product team to plan out the roadmap, it's important to come prepared with data to back up your requests. Often times, customer feedback data is wel...
620 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
Aligning releases to a key theme is a great thing to do for multiple reasons. First, and probably most important, it makes the marketing launch for a particular release e...
609 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
I've found the best way to work with product management and influence the product roadmap is to build that tight relationship early on. Make sure you are meeting one on o...
579 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
Early on in my career as a product marketer, I had the opportunity to present an enhancement request that was a huge change to our business model. This feature opened up ...
557 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
There are several keys to how product marketing can influence the product roadmap and they all start with a strong PM/PMM relationship. If product managers are planning f...
579 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
With product marketing you can't say it enough - your best friend has to be your product management partner. Make sure you are setting up consistent one on ones and bring...
586 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
For annual and strategic planning, it's important to focus on long term things that will drive growth and expansion rather than individual features requested by customers...
601 Views
1 request