👋 Jackie Palmer
I am an accomplished product marketing leader with 20+ years of experience in product strategy, product marketing, and product management for fast-growing software companies. As a hands-on leader, I love to build and mentor teams and am an expert at cross-functional team building, bridging the technical and non-technical divide.
In my current role as VP of Product Marketing at ActiveCampaign, I lead a team of rockstar product and customer marketers that help small teams power big businesses via our autonomous marketing platform and AI agents that imagine, activate, and validate your marketing.
In my current role as VP of Product Marketing at ActiveCampaign, I lead a team of rockstar product and customer marketers that help small teams power big businesses via our autonomous marketing platform and AI agents that imagine, activate, and validate your marketing.
Content
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 11mo
I've measured product marketing in a number of ways but my preference is a monthly team dashboard, ideally broken down by product if there are multiple products. I ideall...
4796 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
The first thing to do when trying to get your company into a Wave or MQ is to study the category and find out what the inclusion criteria are. If you don't meet the inclu...
2601 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
Similar to other questions above, there are lots of resources to leverage when thinking about pricing and packaging including competitor pricing. Here are some that I've ...
2399 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
The best kept secret in the analyst community is that you can ask for a briefing even if you don't have a seat/license to the analyst firm! And you should be doing this a...
2089 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
There are three types of analyst briefing decks you need to be able to prepare. The first is a quarterly update. I use these quarterly briefings to stay in touch with my ...
1952 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
In the early days of an analyst relations program, the key metric you are going to be able to track is touches (inquiries, briefings, conference 1:1 meetings etc). The nu...
1891 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
There are three types of analyst briefing decks you need to be able to prepare. The first is a quarterly update, the second is the product update, and the third is the ev...
1831 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
I think you've taken the right approach! I would never recommend only building out your positioning based on features or products. You need a full, compelling story which...
1715 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
I've found that it is a best practice to evaluate your prices at least once a year for most products. If your market changes very rapidly, you may consider bi-annual or q...
1650 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
There are plenty of tools out there to gather competitive intel and you don't technically even need a tool - you could just set up Google alerts or search yourself. That ...
1649 Views
Credentials & Highlights
VP Product Marketing at ActiveCampaign
Formerly Pendo, Demandbase, Conga, SAP
Top 10 Product Marketing Contributor
Knows About Launch Messaging, Launch Metrics, Launch Strategy, Sales Adoption, Sales Metrics, Sal...more