AMA: Adobe Director, Product Marketing & Strategy, Gagan Mand on AI and Product Marketing

This is a great question, and keeping up with this space is challenging for sure. My recommendation is to start small and make it digestible for yourself. Here are a few tactical ways you can go about it: Podcasts & newsletters: this is the quickest way to get bite-sized information and perspectives/learnings from people who are already in this field. Some of the ones I find useful are Stratechry, Lenny’s podcast/newsletter, AI Secret, How I AI, AI & I. Use daily: The Easiest way to inco ...Read More

When it comes to AI tools, I like to keep it practical and purpose-driven. A few I use regularly: ChatGPT: Everyday stuff—brainstorming, drafting, quick questions. Gemini: Deep dives—marketing topics, competitor intel, or persona research. Copilot: Internal research— exploring projects, research and POVs I don’t have direct visibility into. Another use-case I find it useful for is “what would XYZ think” for email responses. Comet: Just started playing with it—still discovering the best use cases ...Read More

Of course, there are valid concerns around privacy, authenticity, and responsible use of AI. Every major technology shift comes with both positive effects and unintended side effects. And I am glad to see that many innovative companies are building effective solutions alongside policies that encourage the right behaviors. From a business perspective, AI is a massive opportunity. My main concern is how we accelerate the path to highest ROI and drive impact beyond efficiency. Real innovation happe ...Read More

AI is opening up some exciting possibilities for product marketers. A few of the top use cases I see: Voice of Customer or win/loss analysis: Quickly analyze customer feedback, including transcripts from sales calls or interview recordings, to spot trends and insights. Competitive intelligence: Track changes on competitor websites, campaigns, and messaging in real time. Brainstorming on positioning: Use AI to brainstorm trends, craft problem statements, and refine value props. Persona or synthet ...Read More

Humans have always relied on tools to express their creativity. The difference now is that those tools are far more powerful, letting us get from A to B much faster—but A and B are still defined by humans. The fine line is knowing when you’re using AI to amplify your ideas versus letting it define them. I think of AI as a creative partner, not a replacement. Moments of inspiration: Instead of waiting for inspiration to strike, AI can surface research, content, and data to help spark ideas and in ...Read More

When your company is slow to adopt AI, the first step is to understand why. Is it a concern around security and data privacy? Or is it more about the organization not feeling ready yet? Your approach depends on that. If it’s security/privacy: Share examples of other companies rolling out AI safely—with guardrails, policies, and a controlled set of use cases. Show that it can be done responsibly. If it’s organizational readiness: Find an executive sponsor and a few early hand-raisers, then define ...Read More

Product marketing sits at the intersection of product, marketing, and sales, which makes it a unique and exciting role. As products and technologies evolve, marketing practices will evolve too—especially with AI enabling more efficiency, creativity, and scale. Some ways I see AI reshaping the PMM career path: Shift left or right: PMMs will need to adapt based on business priorities. Shifting left means getting involved early in product strategy—bringing in tangible insights from customer convers ...Read More