Gagan Mand

Product marketing roles vary widely, but at its core, it’s about driving growth and retention. With that broad responsibility, collaboration is key, which can naturally l...

 Every launch has a goal — the key is to anchor your metrics to that goal and show early signals of traction. Success is best measured more holistically from the executio...

Supporting my team’s career growth revolves around clarity, feedback, and opportunities. Here’s my approach:Growth Framework: Simplify the company’s job leveling guide to...

Marketing teams—like product marketing, brand marketing, and campaign marketing—each have unique roles and metrics to drive. Understanding these metrics is key to alignin...

Product marketers, PMs, and Engineering are like the three legs of a stool—each playing a crucial role in keeping business and product stable. Here’s how we stay in sync:...

The scope of a product marketing role can vary significantly between companies. In a high-impact position, a product marketer acts as the general manager, overseeing stra...

To effectively roll out new collateral and training to a remote sales team, we leverage scalable channels, such as:Sales/Partner Enablement Platforms: Modular content tha...

There’s no one-size-fits-all answer. The decision depends on factors like market readiness and internal team preparedness, but also on the product’s stage. For a new pro...

PMMs take ownership of the GTM strategy, execution, and tracking during product launches. For a Tier 0 launch, some of the primary activities looks like this:GTM Strategy...

This is a great question, and keeping up with this space is challenging for sure. My recommendation is to start small and make it digestible for yourself. Here are a few ...