Gagan Mand

Product marketing roles vary widely, but at its core, it’s about driving growth and retention. With that broad responsibility, collaboration is key, which can naturally lead to some friction. Here’s how I usually think about navigating it: GTM Execution Teams: This includes teams like Campaign marketing, PR, Branding, Web, and Analyst Relations, etc. The main challenge here is prioritizing sales tactics (for a single product) or distributing efforts and budgets across a product portfolio. Using ...Read More

 Every launch has a goal — the key is to anchor your metrics to that goal and show early signals of traction. Success is best measured more holistically from the execution of launch (short-term) but also the business impact it is meant to drive: GTM Execution: Track engagement signals like CTRs, time on page, demo requests, social shares, and media coverage to assess whether the messaging is resonating. Business Impact: Align metrics to the launch objective. For pipeline goals: leads generated, ...Read More

Supporting my team’s career growth revolves around clarity, feedback, and opportunities. Here’s my approach: Growth Framework: Simplify the company’s job leveling guide to ensure everyone understands what it takes to progress. Match each team member with projects that leverage their strengths and help them develop the skills needed for the next level. Candid Feedback: Timely, constructive feedback is essential. Providing specific examples and actionable suggestions allows them to implement impro ...Read More

Marketing teams—like product marketing, brand marketing, and campaign marketing—each have unique roles and metrics to drive. Understanding these metrics is key to aligning everyone toward common goals. When the team is aligned, brainstorming about contributors versus owners becomes much smoother. Often, conflicts arise from a "lack of context." In cases of duplication, here’s how to address it: Inquire About the Initiative: Assume good intent when discussing overlaps. Educate the Teams: Share in ...Read More

Product marketers, PMs, and Engineering are like the three legs of a stool—each playing a crucial role in keeping business and product stable. Here’s how we stay in sync: Bi-annual Roadmap Planning: PMMs act as key contributors and influencers in shaping the roadmap. Monthly PM/PMM Syncs: We align on upcoming innovations, target audiences, and the pain points these capabilities will address. Weekly Leadership Syncs: These meetings focus on aligning strategic product priorities. Monthly Cross-fun ...Read More

The scope of a product marketing role can vary significantly between companies. In a high-impact position, a product marketer acts as the general manager, overseeing strategy, operations, and overall performance. Short-term Metrics:Key short-term metrics include: Pipeline: Measures activities related to awareness. Close Ratio: Indicates execution effectiveness. Retention: Reflects product adoption. Long-term Success Indicators:A high-performing product marketing team is recognized by: Revenue Gr ...Read More

To effectively roll out new collateral and training to a remote sales team, we leverage scalable channels, such as: Sales/Partner Enablement Platforms: Modular content that allows sales to select relevant use cases, success stories, and value propositions. Live Enablement Webinars: Engaging webinars scheduled for global teams, incorporating interactive elements like Q&As and quizzes. Demo Hubs: Customizable demo scripts and resources tailored to different customer scenarios. Monthly Feature ...Read More

There’s no one-size-fits-all answer. The decision depends on factors like market readiness and internal team preparedness, but also on the product’s stage. For a new product, especially in its early stages, it’s often best to start small. If you’re still refining the product-market fit (PMF), it can be challenging to scale globally with a small team. Limited resources and local insights are crucial at this stage. Expanding too soon may slow down your ability to move fast. When launching a produc ...Read More

PMMs take ownership of the GTM strategy, execution, and tracking during product launches. For a Tier 0 launch, some of the primary activities looks like this: GTM Strategy: Define the launch plan and collaborate with teams across the organization to drive execution. Positioning & Messaging: Work closely with the PM team to clarify the value proposition, test messaging, and refine as we go. Analyst Briefings: Partner with the AR team to make sure analysts are aligned and engaged. PR & Ext ...Read More

This is a great question, and keeping up with this space is challenging for sure. My recommendation is to start small and make it digestible for yourself. Here are a few tactical ways you can go about it: Podcasts & newsletters: this is the quickest way to get bite-sized information and perspectives/learnings from people who are already in this field. Some of the ones I find useful are Stratechry, Lenny’s podcast/newsletter, AI Secret, How I AI, AI & I. Use daily: The Easiest way to inco ...Read More