AMA: Adobe Director, Product Marketing & Strategy, Gagan Mand on Building a Product Marketing Team

Great question.During your MBA, one of the most important things you can build is curiosity and I mean that intentionally. The pressure of grades and recruiting is real, ...

Marketing is a broad umbrella with functions like brand, demand gen, content, and thought leadership. Many of these are focused on campaigns, channels, or execution. PMM'...

One of the top-of-mind challenges right now is the rate at which PMMs have to pivot. The market, customer expectations, and products are all evolving rapidly, and the pac...

I’m a big believer in aligning the product marketing structure closely with the sales organization. That creates clear ownership and a strong partnership with sales and e...

Its definitely a partnership. At a high level, PMM defines the “what” and Demand Gen drives the “how.”PMM brings the customer insight, positioning, messaging, and key nar...