AMA: Adobe Director, Product Marketing & Strategy, Gagan Mand on Building a Product Marketing Team

Marketing is a broad umbrella with functions like brand, demand gen, content, and thought leadership. Many of these are focused on campaigns, channels, or execution. PMM'...

One of the top-of-mind challenges right now is the rate at which PMMs have to pivot. The market, customer expectations, and products are all evolving rapidly, and the pac...

I’m a big believer in aligning the product marketing structure closely with the sales organization. That creates clear ownership and a strong partnership with sales and e...

Its definitely a partnership. At a high level, PMM defines the “what” and Demand Gen drives the “how.”PMM brings the customer insight, positioning, messaging, and key nar...

Great question.During your MBA, one of the most important things you can build is curiosity and I mean that intentionally. The pressure of grades and recruiting is real, ...