AMA: Adobe Head of GTM Strategy, APAC & Japan, Jeremy Wood on Product Launches

March 17 @ 11:00AM PT

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👋 Jeremy Wood

Hi all, my name is Jeremy Wood. 👋

💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)

📍 Location: Sydney, Australia

🍦 Favorite ice cream flavor: Mint Choc Chop

What common pitfalls have you seen derail product launches, and what practices help you avoid them?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1mo

There are quite a few but for brevity's sake I'll keep it to a few! #1 is the lack of a 'prepared GTM' to ensure product launch success. All too many times companies will...

1382 Views

3 requests

What does your post-launch operating cadence look like for monitoring, retrospectives, and iteration on messaging and assets?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1mo

This probably depends on the tiering (significance) of the launch or product tier. If this is a Tier 1 (significant) product being brought to market it deserves a more fr...

890 Views

1 request

Which channels have been most cost-effective for launch awareness and conversion, and how do you adjust mix by audience and tier?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1mo

Like many of these situations it all comes down to the overall goals and objectives of the launch. Furthermore it depends on several criteria like is this isolated to one...

900 Views

1 request

How do you leverage customer evidence (beta quotes, references, case studies) and advocacy programs to add credibility to the launch?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1mo

This is a key component to any launch in my opinion but depending on the type of launch or significance of the product or solution, you may not have access to any custome...

864 Views

1 request

Describe a time when your product launch did not go as well as originally planned. How did you respond and/or pivot?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1mo

I'll keep things 'agnostic' for obvious reasons but I "observed" a launch (not directly involved) where I felt there was very little fundamental launch tactics and activi...

881 Views

1 request

What are the key challenges you always struggle with as part of a product launch?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1mo

I think the main ones end up being the tension between the companies urgency to launch a product in to market (this can come top down or just be something that has urgenc...

892 Views

1 request

What is the number one most important skill a PMM needs to showcase when launching a new product?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1mo

Well I'm not sure any one is more important than the other (in the greater scheme of it) but if I could only pick one I would say 'thoroughness' of your launch checklist....

836 Views

1 request