AMA: Adobe Head of Product Marketing (APAC), Jeremy Wood on AI and Product Marketing

September 16 @ 11:00AM PT

View AMA Answers

👋 Jeremy Wood

Hi all, my name is Jeremy Wood. 👋

💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)

📍 Location: Sydney, Australia

🍦 Favorite ice cream flavor: Mint Choc Chop

How is AI changing your day-to-day product marketing responsibilities? What can you automate?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 7mo

There's so much changing/being released these days to do with AI so first and foremost it's nearly impossible to keep up so my caveat might be I'm sure we're far from doi...

1732 Views

1 request

How much AI can you actually use as a product marketer?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 7mo

I think the sky is the limit really! I suspect you're really only limited by what your companies policies might be (some companies have black boxed versions of AI tools s...

1658 Views

1 request

How do you measure the value AI brings to product marketing?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 7mo

Thats a really tough question to answer and I'm not sure I have a super concrete response however similar to some of my other responses, I do believe in the productivity ...

1582 Views

1 request

Considering the ethical and regulatory landscape that AI products must navigate, what is your approach to positioning these products in a way that not only addresses these concerns but also turns them into a competitive advantage?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 7mo

I think the main thing here is being front and center around your AI Ethics and Integrity strategy. At Adobe we've always been very forthright in being out front talking ...

3191 Views

1 request

How can address security and privacy concerns enterprises have related to AI products and features?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 7mo

I think there's general best practice around this being developed and refined every single day right now! This is whats making broader adoption so tricky as most IT depar...

1605 Views

1 request

What is the internal conversation on your team on how AI can change the way you do things? Are you seeing it as a team productivity play?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 7mo

As I've mentioned in a few other responses, right now a lot of AI usage is somewhat silo'd so the broader team(s) aren't getting the benefit of sharing and having more pe...

1595 Views

1 request