AMA: Adobe Head of Product Marketing (APAC), Jeremy Wood on Go-To-Market Strategy
April 15 @ 10:00AM PT
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👋 Jeremy Wood
Hi all, my name is Jeremy Wood. 👋
💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)
📍 Location: Sydney, Australia
🍦 Favorite ice cream flavor: Mint Choc Chop
💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)
📍 Location: Sydney, Australia
🍦 Favorite ice cream flavor: Mint Choc Chop
How do you plan for the year when marketing multiple products?
Considering that you have to do sales enablement, product launches, events, redoing messaging and campaigns
Adobe Head of GTM Strategy, APAC & Japan • 1y
I think this is the same situation whether it's a big or small company and prioritisation is the most consistent theme here. That and alignment to business objectives or ...
3359 Views
3 requests
Adobe Head of GTM Strategy, APAC & Japan • 1y
What a great question! If I had to pick one I'd usually say that its when you lose focus on the customer. Its often said that we 'put the customer first' but its really e...
1674 Views
2 requests
Adobe Head of GTM Strategy, APAC & Japan • 1y
I suppose we should start with the term 'GTM Strategy' for starters. This can mean a lot of things to a lot of different people and groups so ensuring clarity around this...
1680 Views
1 request
Adobe Head of GTM Strategy, APAC & Japan • 1y
I'm not sure I understand the second part of the question r.e marketplaces as a solution for customers but I'll take a crack at answering the analyst relations one. Essen...
1630 Views
3 requests
Adobe Head of GTM Strategy, APAC & Japan • 1y
The rule of thumb (in my opinion) is to always work backwards from the audience..i.e the customer! Who are you trying to speak to? Where are they? What 'version' of them ...
3766 Views
2 requests
Adobe Head of GTM Strategy, APAC & Japan • 1y
This could be a really long response but I'll break it down into a few examples that stand out and/or are the most common.Role and Responsibility definition: More often t...
1772 Views
2 requests
Adobe Head of GTM Strategy, APAC & Japan • 1y
If you legitimately have zero budget (and assuming this is the case vs just a very small budget) then you have to lean on your owned "resources." I'm using the term resou...
3918 Views
2 requests
Adobe Head of GTM Strategy, APAC & Japan • 1y
Great question and the short answer is 'yes/no' haha! So in general it's really hard to get the broader organisations to be excited about persona's but one trick that I d...
1998 Views
2 requests